Yvon Chouinard and the American Express Members Project Commercial
Filed in Advance Center on Mar.10, 2010
Patagonia’s founder, Yvon Chouinard, appears on an American Express commercial for their members project with Takepart.com. The piece was filmed in and around Ventura County by academy award winning cinematographer Robert Richardson and directed by Scott Hicks of “Shine” fame. The dam that’s featured is the Matilija Dam, an outdated monstrosity that sits 18 miles [...]

